A2B has acquired the Electric Bicycle Network, the UK’s largest e-bike hire network, which provides over 5,000 e-bike rentals a year to visitors in some of the largest national parks.

Areas include the Lake District, The Peak District, The Chilterns and the Cairngorms.

The acquisition demonstrates A2B’s commitment to being at the forefront of the e-bike industry – from developing the world’s first true premium e-bike in 2008, to setting industry standards as co-founder of the British Electric Bicycle Association, to working with global charitable foundations to get e-bikes recognised as a viable transportation alternative.

Going forward, the network will be known as: The Electric Bicycle Network, powered by A2B.
 

How does this help you?

Our ambition is to grow the Electric Bicycle Network so that more people experience the ease, fun and excitement of riding e-bikes.

Put simply, the network allows us to tap into the huge amount of tourists visiting these areas and to get them trying e-bikes. As we know from demo days, getting people on e-bikes is by far the best way in which to convince them of the benefits of owning one – to try before they buy!

For the areas around the local parks, growing the network will also enable more dealers and businesses, which act as hire and charge points, to benefit from being able to offer additional tourist activities. And in areas of natural beauty, offering an environmentally sound mode of transportation is a really big draw.  
 

How will we grow the network?

There is a huge appetite among train companies, including Virgin trains who operate the station in Carlisle, the gateway to the Lakes, Manchester and Penrith, to incorporate e-bikes into their plans for providing integrated travel options to train users. We will be targeting the relevant major train operators to discuss how we can work with them going forward, helping them to become the core link in customers complete travel plans.

Mark Loveridge, who is managing the network, has been very busy meeting dealers, hire points and charge points in the Lakes and Peaks, two of the largest tourist spots in the network, to help them grow their e-bike hire offering.

We will also be targeting core press – local, national and trade. On acquisition, we were able to secure a piece in the bike trade publication, BikeBiz – see article here: http://www.bikebiz.com/news/read/e-bike-brand-a2b-acquires-electric-rental-firm/016141

We will keep you posted on how this exciting opportunity develops, and ask that you keep us posted if you get any direct sales from happy tourists!

In the meantime, you can find out more about the Electric Bicycle Network here: http://www.electricbicyclenetwork.com

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