Some of the A2B team visited a few dealers around Scandinavia. We learnt a lot about the local marketplace and got to talk to the dedicated teams in each of the countries. A great visit was had by all!
Two (motorised) wheels better. The Economist September 21st 2013
BICYCLE fairs come thick and fast at the end of summer in Europe. Eurobike closed on August 31st in Friedrichshafen, Germany; the Salon du Cycle in Paris on September 16th. And how the market is changing: for all the hype over the latest rugged mountain bike, the whirr of electrically assisted wheels is clearly audible. Although electric cars have struggled to gain purchase (their sticker price is unalluring and they stop dead if not recharged), sales of cycles using batteries to augment a rider’s own efforts are growing quickly. Faster ones with more sophisticated electronic controls, a bit like those popular in China, may also be gaining ground.