As mentioned in last month’s newsletter, the Obree has been nominated for a prestigious design award.

The nomination is a fantastic opportunity to:

  • Showcase the Obree and its new innovative features, but also
  • A2B’s forward-thinking approach and dedication to design that we continue to deliver since our launch of the first ever e-bike onto the market in 2008.

Below is an overview of what we doing to capitalise on this opportunity, and what you can do in your market to exploit the opportunity more locally.

First a reminder of the awards.

The Awards

The British Design Museum awards honour cutting-edge innovation and original talent from across the globe, showcasing emerging design trends.

A2B’s Obree has been nominated in the transportation category – the link to the awards shows who we are up against (including a folding bike, but no battery – what use is that!) - see below. Winners will be announced later in the year.

Link to awards:
NOTE: scroll to the bottom of the page to see our entry

How can I use this opportunity to promote our design excellence in my market?

Facebook – share our posts – like them, copy them to your own pages, boost them even! Especially the post linking to the Design Museum’s online voting platform, launched today!

LinkedIn – join our just launched LinkedIn page, which includes a story on the Awards – search for: A2B by Hero Eco

Tweet it! – link to A2B Twitter here:

Website – Email Paula at to do the following:

What next?

Other opportunities to promote our nomination and commitment to e-bike innovation will take place during May and June – more about that soon and how you can use it in your market.

If you have any questions, please contact Paula at