Why walk when you can ride - Bright


Bright has joined Australia's popular electric bike scene, with Bright Chalet launching an Electric Bike hire service in time for summer.

People can now explore the picturesque resort town in Victoria's Alpine High Country and its famous railway bike trails without raising a sweat - the pedal-assist A2B electric bike does all the hard work.

Bright Chalet owner Michael O'Sullivan said the town had become a major cycling destination and the addition of electric bikes added another dimension to seeing the sights.

"It's an ideal base to explore local wineries and waterfalls or ride along the converted railway tracks to neighbouring towns, taking in the spectacular scenery and enjoying a picnic lunch on the way," Mr O'Sullivan said.

"Some people may prefer one of our mountain bikes, but others might prefer the ease of an electric bike while exploring the local sites.

“Electric bikes feel like you've got the wind behind you – even when you’re going uphill and people will see in a few hours more than they will ever see in a few days."

Bright Chalet is surrounded by a number of picturesque towns to visit including Harrietville, a 30km ride, Wandiligong (14km ) Porepunkah (10km) or Beechworth (50km).

Bright Chalet can offer tour suggestions, return journey pick up and picnic lunches.

To celebrate the launch of A2B electric bike hire in Sydney, Melbourne, Bright, Brisbane and Perth, A2B is giving away a $2800 Ferber bike, widely acclaimed as being at the forefront of e-bike innovation and design across the world.

Simply snap a selfie and you could win an A2B bike boasting the latest technology, award winning design and comfort, easily rechargeable battery and top quality manufacturing.

A2B was the pioneer of electric bikes across the world, building the first true electric bike with an internal motor system in 2008, after five years of research and design and recognised industry-wide for its leading design, technology and engineering.

To take part in the #A2Bselfie competition – hire a bike, take a selfie and post it on Twitter with the #A2Bselfie hashtag.


For more information phone Michael O'Sullivan, Bright Chalet, Ph:  0438 551 833 or Allan Birrell, General Manager A2B:  Mob: 0409 886 588.


19 December 2014

Notes to Editors

A2B is the German designed and engineered, award winning premium e-bike brand.  Headquartered in London with subsidiaries in the UK, USA and Germany and present in more than 30 countries through its network of distributors in Europe, Asia, America and Africa.

A2B provides a premium range of e-bikes that have been extensively researched and painstakingly designed since 2003. In 2008, A2B revolutionised the electric bike market with the launch of the world’s first true e-bike – a premium electric bike called the Metro that was designed specifically for power and not simply a normal bicycle with a battery added.

We are proud that our e-bikes have been recognised by prestigious organisations such as ExtraEnergy.com, the German-based worldwide LEV testing authority and the British Design Museum in London, which nominated the Obree for the international Designs of the Year Award in March 2014.

A2B has played a vital role in setting industry standards as co-founder of the British Electric Bicycle Association, now recognised as the voice of the industry in the UK. In many markets A2B has been the first premium e-bike brand, if not the first e-bike brand.

A2B is part of the Hero Eco group.

Category: Press release